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"You don't go to a producing region just because it's cheap - they've got to have the capabilities you're after." Furthermore, he says, because of pressures on labour costs everywhere, the era of "very cheap clothing" is - for the most part - over.
Pressures on raw material costs, rising transport costs and higher energy costs are also affecting the low price aspect of fast fashion.
There is the 'fully vertically integrated' model (where the retailer controls all parts of design, manufacturing, and distribution procedures) or the 'house branded' model (where the retailer supervises the design and/or manufacturing processes through the use of subcontractors)."You know people are always going to want jeans, for example, so you can postpone [decisions] in this area," he explains.