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Rudder doesn't believe it's outright racism that drives this trend.
Instead, he explains, he believes it's cultural, and because white culture is so dominant, it skews what we find attractive toward whiteness: Beauty is a cultural idea as much as a physical one, and the standard is of course set by the dominant culture. One interesting thing about Ok Cupid’s interface is that we allow people to select more than one race, so you can actually look at people who’ve combined "white" with another racial description. In fact it goes a long way towards undoing any bias against you.
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White people still represent the majority of Americans, and in the dating world, there are benefits to being white.
His reply isn't really steeped in the idea of service, but rather in the idea that because spaces for nonwhite people exist, spaces for white people should also exist.Russell's views and comments have fueled internet outrage, to the point that what he's doing feels a bit like performance art; he may even be saying stereotypically racist things to incite anger and draw more attention to his site.