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Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. "Women care quite a bit more about the height of their partners than vice-versa," Bruch says.In pairings where men were about 17 centimeters (or about 6 inches) taller than the woman, the woman was about 10 times more likely to browse the guy’s profile, whereas the man was about three times more likely to browse hers.The firm provides content through DVD, Video on Demand (VOD), Internet Protocol Television (IPTV), PSP, mobile and magazines.It supplies adult entertainment films to thousands of major hotels around the world through their Hotel Pay Per View services.These patterns also generally held for the second step, messaging, but with smaller effects. The results convince Ken-Hou Lin, a sociologist at the University of Texas, Austin, who also studies online dating."The science is absolutely solid." He suspects that deal breakers are more important at the early stage of mate selection when people are winnowing down a pool of candidates.When it comes to the early stage of dating, it seems to be all about the deal breakers.
All other factors being equal, women overall were 400 times less likely to browse the profile of a man significantly older than herself. Whereas 20-year-old women were 10 times more likely to ignore a man 10 years her senior, 45-year-old women were nearly 10% more likely to browse the profile of a man 55 or older compared with a man her own age.
"That men care about height at all is, we suspect, a function of their realizing they may get rejected if they aren't quite a bit taller than their potential mates," she adds.